Before you hit the Publish button or send an update to the queue, what do you do?
Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update.
To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet. From our experience and our research, 12 items stand out, making for a super slick checklist. We’d love to share with you how this looks.
The 12-Step Social Media Checklist
- Is the message educational or entertaining?
- Is the voice correct?
- Is it too long?
- Is the URL correct?
- Should I target a speciﬁc audience with this message?
- Did I use the right keywords and hashtags to maximize exposure?
- How many times have I…
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